- Review and analyze performance from periods & YTD
- Review publishers’ media kits to determine which placements are in your price range, and which will get you the most exposure
- Define clear targets and success rates with affiliate partners (increase AOV, new customer acquisition, increase profitability, improve ROI, be more/less promotional, etc.). Are you looking for new customers? Are you looking to increase the traffic to site? Make sure to communicate this in order to find the best opportunities
- Review your promotional calendar to ensure you are running placements when you have the most aggressive offers live in the account
- Develop projections for each and negotiate rates for placements
- Secure placements in advance of key promotional or holiday dates
- Request list of necessary assets and due dates from affiliate
- Confirm when publishers need access to offers for placements and if any creative is needed
- Confirm all links and banners for placement offers are active and have correct tracking and landing pages in the Ascend by Partnerize Interface
- Check placements are live during the full duration of the placement
- Payout publishers in timely manner
- Analyze placement data to gauge success