Generic links: A link to an advertisers’ homepage that does not expire.
Text links: A hyperlinked phrase that may simply consist of the name of the advertiser or feature a promotion, offer, or category on the advertiser’s site.
Banners: A clickable graphic ad. Banners can be static or animated and are offered in various sizes. Banners often display the advertiser’s logo, best-selling products, promotions, or highlight any new offer that is available from the advertiser.
Advanced: Interactive links that can include flash banners, HTML banners, email creatives, printable coupons, videos, search box banners, etc.
Coupons: A tracking URL and code for special promotions. This includes free shipping, daily deals, sales, holiday specials, etc.
Product feed: A link to a specific product on an advertiser’s site that features a photo, brief description, and price of that product.