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This tool allows publishers:
- To be more accurately rewarded for their influence on a sale, regardless of their position in the clickstream
- The ability to strengthen relationships with brands by creating exclusive partnership opportunities
Here’s how to see if advertisers have this attribution feature enabled:
- Click the name of the advertiser within the publisher interface
- Click the Attribution Features tab
- Preferred Publisher will be listed if the advertiser has this turned on
If an advertiser currently has a Preferred Publisher in their program, it will be notated:
If an advertiser does not currently have a Preferred Publisher in their program, it will be notated: