In-Cart Attribution gives advertisers the ability to reward publishers for their impact in the purchase path of the consumer. The tool analyzes the time threshold (customizable by advertiser) between a click and a transaction to identify if a publisher earlier in the look back window should be credited.
Here’s how to see if advertisers have this attribution feature enabled:
- Click the name of the advertiser within the publisher interface
- Click the Attribution Features tab
In-Cart will be listed if the advertiser has this turned on, along with the advertiser’s time threshold: