Overview
Measured helps inform the incrementality of performance and paid media for acquisition marketers to drive cross-channel investment decisions. Its approach is rooted in innovative, always-on A/B experimentation, proven to be the most effective and accurate methodology for determining incremental contribution. Incrementality drives Measured’s cross-channel attribution and decisioning platform. Measured is powered by a privacy-compliant and quality-controlled marketing data platform provided as a service.
Ascend brands can integrate their affiliate marketing lifecycle data into Measured using the Ascend™ integration. Measured collects the following Ascend data daily from the publisher performance report:
· Date
· Publisher ID
· Publisher
· Company
· State
· Website
· Impressions
· Clicks
· Sales
· Leads
· Sale Lead Amount
· Earnings Per Click
· Bonus Amount
· Total Commission
Connecting Ascend to Measured
Measured utilizes Ascend's API to extract the information above. To integrate, contact your Measured account manager and provide your Ascend API key, found here: https://ascend.pepperjam.com/merchant/api/.
Once connected, you can evaluate Ascend™ data in Measured.
Incrementality Testing
Reach out to your Measured account manager to set up affiliate program incrementality tests.