When performing a GAP analysis, there are several key areas you should focus on:
- Top revenue driving affiliates that are NOT in your program
- Publishers who are “Joined” to your program, but inactive
- Publishers who are “Invited” but have not joined your program
- Publishers who are promoting your competitors but are not in your program
- Publishers who are active in your program, but there is little to no optimization
- Publishers who are click active, with no revenue
What to do with your GAP analysis findings:
- Recruit new affiliates
- Activation existing relationships
- Optimize relationships
Action Plans for Optimization:
- Recruit publishers into your program by offering an incentive for activation
- Upon activation, you will receive an increase in commission for the first 30 days.
- Foster the relationships of inactive publishers by incentivizing them for generating their first sale
- Offer a $10 bonus to anyone who generates their first sale within 30 days
- Create a Recruitment Tracker to determine which new publishers joined your program, and the incremental traffic/revenue that is being driven each month
- Offer a $10 bonus to anyone who generates their first sale within 30 days