Creative reports allow the advertisers to review creative performance. These reports allow advertisers to see how each creative within the program is performing along with which creatives are being promoted by specific publishers.
GAIN INSIGHTS:
· Learn which offers are yielding the most sales and traffic, look to repeat these offers in your promotional calendar.
· Identify offers that perform well for publishers you value, consider providing these offers as exclusive to these select publishers.
· Determine which creative types are under-performing, consider utilizing a new dynamic commission term to incentivize publishers to promote these creatives.
To access the report:
Click Track > Creatives to access both the Creative Performance and Creative Performance by Publisher reports
Creative Performance
Filters at the top provide options to select a date range, select specific creative types or publisher groups.
Creative Performance report includes:
• Creative ID- represents a unique identifier supplied by Pepperjam for each individual creative
• Creative name- name supplied in the creative
• Creative Type- type of creative (product, generic, text, etc)
• Impressions- occurs each time an ad is displayed to a consumer
• Clicks- occurs when a consumer uses their mouse or touchpad to click on a link
• EPC- Earnings per click is calculated by Commissions Earned / Number of Clicks
• CTR- Click Through Rate is an action of following a link within an advertisement; such as, banners and text links to another web site. CTR is calculated by (Clicks / Imp) * 100
• Transactions- a purchase is made through an affiliate link
• Sales- total revenue driven from a transaction
• Commissions- total commission for each transaction (includes both publisher commission as well as network commission)
• Affiliate Usage- the number of publishers promoting the creative
• Action- the details button will provide additional details on the creative
Creative Performance by Publisher
Filters at the top provide options to select a publisher, creative ID, creative type, publisher group and date range.
Creative Performance by Publisher report includes:
• Affiliate- name of the publisher
• Affiliate ID- the unique identifier assigned to the publisher
• Creative ID (CID)- represents a unique identifier supplied by Pepperjam for each individual creative
• Creative Type- type of creative (product, generic, text, etc)
• Creative name- name supplied in the creative
• Impressions- occurs each time an ad is displayed to a consumer
• Clicks- occurs when a consumer uses their mouse or touchpad to click on a link
• EPC- Earnings per click is calculated by Commissions Earned / Number of Clicks
• CTR- Click Through Rate is an action of following a link within an advertisement; such as, banners and text links to another web site. CTR is calculated by (Clicks / Imp) * 100
• Transactions- a purchase is made through an affiliate link
• Sales- total revenue driven from a transaction
• Commissions- total commission for each transaction (includes both publisher commission as well as network commission)
• Action- the details button will provide additional details on the creative
All reports can be printed or downloaded with the button in the top right of the report.