Resource Center

Search

Dynamic Reporting

Dynamic Reporting provides the ability to explore, understand and optimize your programs:

  • Summarize trends in customizable durations (daily, weekly and monthly)
  • View granular publisher data and details by individual or groupings of publishers
  • Drill deeper into dimensions such as creative type and detail

Data for Dynamic Reporting is sourced from Transaction Summary tables, not transaction history. Therefore, any corrections or reconciliations applied will be attributed back to the order date and not the date of the correction.  Also, the data being reported on is only as recent as the previous day.

Dynamic Reporting access is available to all Ascend advertisers.  


Dynamic Reporting Settings:

  1. Standard User: Dynamic reporting can be accessed through the interface on your left navigation.
  2. Multi-client Login (MCL) User: Please send your login name to your account strategist and they will enable it for you.

How to Access Dynamic Reporting:

Standard Advertiser: Go to Track in the left nav, then click Dynamic Reporting. A new window will open when you click Dynamic Reporting.


MCL User: On the MCL Login Page, go to Reports in the left nav, then click Dynamic Reporting. A new window will open when you click Dynamic Reporting. When accessing Dynamic Reporting through your MCL login, you can filter or select any program you have access to.

.



Report Tabs allow you to select your view. Note that most filter selections made in the panel carry over to other tabs.


Filter selections are used to set the characteristics of your report.

  • Select one filter at a time.
  • Scroll through the list or use the search box (where applicable).
  • Once you have made your selection or selections, hit the Apply Filters button.

More on filters:

  • MCL users will have access to all programs and can filter down to a subset.
  • Start by making necessary selections to drill into data:
    • Month-Year Combination: MTD for current month is available as well as the last 2 years of data.
    • Metric type: All is set by default. To select leads or orders independently, you must uncheck one. For customers who don’t have leads, leave the default value.
    • Currency: Default currency for Advertisers is Native. Select “USD” if you want the USD currency view for the particular program.  For MCL users, “USD” is the only currency to ensure accurate comparisons.
  • Make optional selections (one or many):
    • Publisher Category
    • Creative Type
    • Creative ID
    • Publisher Name(s) or URL(s)

MCL Reports: Reports  can be filtered down to a subset of advertisers using the Program filter by search or selecting from the list.  

More on Using Search Filters:

  • Search: Searches for matches within values

Charts and Graphs show current and previous years of these metrics:

  • Revenue (currency is displayed in the chart title)
  • Conversions
  • AOV
  • Clicks
  • Revenue Active Publishers
  • Publisher Commissions
  • Total Costs
  • ROAS
  • Conversion Rate
  • EPC

 


Glossary provides a comprehensive list of all metric and dimension definitions.

  • To access, click “Glossary” at the top right of the interface.

 


Monthly and Weekly trends tabs allow you to filter by:

  • Month or Week (Respectively)
  • Metric Type
  • Publisher Category
  • Currency
  • Creative Type/ID
  • Publisher Category/Name/URL

 

Publisher Category displays data by publisher category.

  • Publisher categories are assigned by Ascend employees that manually review publishers rather than the category selected by the publisher to avoid publishers self-selecting into categories that may not be relevant to them.

Filters available:

  • Metric Type
  • Currency
  • Month or Week (Respectively)
  • Publisher Category/Name/URL 


Below the visualizations, key metrics have MoM% and YoY% tables by Publisher category. Remember, these tables can be downloaded by clicking on the download button for the table.
 


Publisher Detail (Monthly and Weekly) tab provides views of WoW, MoM, and YoY publisher performance.

To see all metrics available in the publisher performance table, scroll right using the horizontal scroll bar. If your results set has a long list of publishers scroll down using the vertical scroll bar.  

Filters available:

  • Metric Type
  • Currency
  • Month or Week
  • Publisher Category/Name/URL

Creative Type and Detail is used to view a summary of performance at the Creative Type level as well as individual creative performance for the top five creative assets in each type.

 Filters available:

  • Metric Type
  • Currency
  • Month or Week
  • Creative Type/ID
  • Publisher Category/Name/URL

Product Detail report will populate item level details if this is data that you provide to Ascend. This report illustrates the top products sold within a given time frame. It is limited to Orders only and is not application to Metric Type = Leads.

Filters available:

  • Program ID/Name
  • Date Period (Month or Week)
  • Currency