Item Level reports allow advertisers to review performance of individual items. These reports allow advertisers to see how each item is performing along with which items are being promoted by specific publishers.
GAIN INSIGHTS:
· Learn which items are top selling across the affiliate channel, consider running additional campaigns for these items.
· Identify items that are selling well for publishers you value, consider providing offers for these items as exclusive to these select publishers.
· Determine which items are under-performing, consider utilizing a new dynamic commission term to incentivize publishers to promote these items.
To access the report:
Click Track > Item Level to access both the Itemized Transaction Summary and Itemized Transactions reports
Itemized Transaction Summary
Filters at the top provide options to select an Item ID, Publisher Group, and Date Range
Itemized Transaction Summary report includes:
• Item ID- unique identifier of the item
• Item Name- name of the item
• Qty.- number of units purchased
• Sale Amount- type revenue driven for the item
• Commission- publisher commission for the item
Itemized Transactions
Filters at the top provide options to select a Publisher ID, Publisher Group, Transaction Type, Publisher Type, Creative Type, Order ID, Item ID, and Date Range.
Itemized Transactions report includes:
• Transaction ID- Ascends unique identifier for the transaction
• ID- the unique identifier assigned to the publisher
• Partner- name of the publisher
• Company- publisher’s company name
• Order ID- the unique identifier of the order
• Link Type- creative type that was utilized
• Item ID- unique identifier for the item
• Item Name- name of the item
• Quantity- total number of units included in the transaction
• Sale Amount- total revenue driven for the item
• Commission- publisher commission for the item
• Sale Date- date sale occurred
• Status- status of transaction
• Optional columns of Category and Publisher URL may be included
All reports can be printed or downloaded with the button in the top right of the report.