Flash Creatives

Index:

1. Purpose
2. Overview
3. Example

 

1. Purpose

This document will assist advertisers in creating Adobe Flash™ creatives. Download an example flash creative .

 

2. Overview

Pepperjam gives advertisers the ability to create Flash™ creatives. In order to track the creative, we pass a parameter to the published flash file (.swf). The programmer, creating the flash, file must prepend any out-going link with our parameter.

 

3. Example

Download Example

The first step is to create the action script code that will append the tracking parameter to our links. The parameter will be automatically assigned to the root timeline. We can access it in the following manner:
 

_root.click_url

Below is an example of how one would prepend the parameter to their own code. Please note the prefix '&url='. This tells our tracking software where to direct the user, once the tracking has been completed. This is a crucial step in building the creative.
 

on (release) { 
  var my_site = "&url=http://www.mysite.com/";
  getURL(_root.click_url+my_site, "_blank");
}

Next, we will need to enter the code for the creative into our advanced creatives interface. Log in and select the menu option 'add advanced creative', under the 'manage links' menu. Change the creative type to Flash™. There is a text area is labeled 'creative code'. Place your code in this area. The URL for the Flash™ movie file will need to be replaced with {FlashURL} in two different places.
 

{FlashURL}" /> ←Replace here


{FlashURL}" quality="high" bgcolor="#ffffff" width="300" height="250" name="advanced_creative" align="middle" allowScriptAccess="sameDomain" allowFullScreen="false" type="application/x-shockwave-flash" pluginspage="http://www.macromedia.com/go/getflashplayer" /> ←Replace here

Below the 'creative code' field, we will find a field labeled 'Flash™ URL'. Here, you will enter the URL that links to the .swf file for the creative. Once you fill out the other details and submit the form, the code will be displayed as such:
 

http://www.mysite.com/advanced_creative.swf?click_url=http%3A%2F%2Fwww.pntra.com%2Ft%2F3-121-1-7%3Fsid%3D" />←Altered URL


http://www.mysite.com/advanced_creative.swf?click_url=http%3A%2F%2Fwww.pntra.com%2Ft%2F3-121-1-7%3Fsid%3D" quality="high" bgcolor="#ffffff" width="300" height="250" name="advanced_creative" align="middle" allowScriptAccess="sameDomain" allowFullScreen="false" type="application/x-shockwave-flash" pluginspage="http://www.macromedia.com/go/getflashplayer" />←Altered URL

Once this process is finished, our team will verifiy the creatives. You can check the status of a creative in the main display for advanced creatives. Only verified creatives will be available.

If you need any assistance, please contact your your account manager.



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