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Clickless Exclusive Code

Clickless Tracking – A type of tracking which triggers a sale in our interface with code redemption rather than the traditional last-click requirement. The dynamic tracking tech closes the gap on omnichannel order tracking and allows publishers to promote their code outside of the traditional affiliate medium—think podcasts, radio shows or television segments. All orders generated with code redemption roll into the reporting suite in real-time.


Exclusive Code Powered by Clickless Tracking -- Clickless tracking is making its debut with Exclusive Code. The tech allows an advertiser to designate a specific code to a single publisher. Each time the code is redeemed, that publisher will receive credit for the sale, regardless of where, if at all, they appear in the click stream.

  • Clickless Exclusive Codes are limited to Dynamic Tracking only, meaning that you must have the Dynamic Pixel implemented to take advantage.
  • All Exclusive Codes are clickless and will trigger a sale upon code redemption, no click required. Therefore, Clickless Tracking is automatically enabled when an Exclusive Code is set up in Ascend. See setup process below.
  • The integration team must enable the Exclusive Coupons permission in admin to ensure that your pixel is passing the appropriate data to use Exclusive Code.  Get in touch with our team through the Case System to get started.
  • Suppressed Code supersedes Exclusive Code. Be sure that Exclusive Codes are not added to Ascend with Code Suppression to track appropriately.
  • All Exclusive Codes must be unique. You cannot use the same coupon code more than once for the same duration. 


Exclusive Codes – Settings for Dynamic Advertisers

  1. Navigate to the Attribution Settings Page by clicking on Pay  Attribution Settings
  2. Click the Settings Link that corresponds to the Exclusive Codes feature.
  3.  Check the Enabled checkbox, then click Update.


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**If, on the Attribution Settings page, the Exclusive Codes feature appears with grey messaging stating to contact the integration team’s email, this means that the Exclusive Coupons permission is not enabled for the advertiser in the admin.  This permission must first be enabled by integration to use the feature.


How to Add an Exclusive Code

  1. On the Coupons page under the Creatives menu, click Add New Coupon.  
  2. Select “Exclusive”
  3. Click Edit Publisher List
  4. Enter the assigned publisher’s ID and Save.  
    **Note, only one publisher can be selected
  5. Fill out all other mandatory/relevant fields
  6. Click Save


How to Edit Coupons

  1. On the Coupon page under the creatives menu, find the coupon creative you want to edit, and click its Edit button
  2. Make any required changes, then click Save

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How to Bulk Upload Exclusive Codes

  1. On the Coupons page under the Creatives menu, click Upload Coupons
  2. Format a CSV file in the manner described on the screen
    • To set a coupon as Exclusive in a bulk upload:
      • Set exclusive as 1 to activate exclusive
      • Add the publisher ID to the private_ids column
  3. Once the CSV file is created, click Browse or Choose File and select the CSV file you created.
  4. Click Submit



  1. Access the Attribution Report by clicking the Attribution Link under the Track menu.
  2. Select Exclusive Codes from the Attribution Feature Dropdown, the desired date range, and any other appropriate filter criteria.
  3. Click Generate Report.


**Only orders where Exclusive Codes changed attribution will appear in this report.  Orders where the advertiser would have received credit due to last click or another attribution feature, will not appear.


Reporting – How to isolate clickless orders

  1. Orders with click information are clickless
    • These display with N/A for:
      • Last Click Publisher
      • Attributed Publisher Click Date
      • Last Click Date


Viewing Existing Exclusive Codes (for Advertisers)

  1. Navigate to the Coupons Page under the Creatives Menu.  Exclusive Codes are identifiable by the Visibility Status, “Exclusive.”
  2. To only display Exclusive Codes, select “Exclusive” from the Visibility dropdown. Then, click Filter.



Viewing Existing Exclusive Codes (for Publishers)

  1. Navigate to the Coupons Page under the Creatives Menu.  Exclusive Codes are identifiable by the Visibility Status, “Exclusive.”
  2. To only display Exclusive Codes, use the “Exclusive” filter.
  3. Publishers can also display future/scheduled creatives by specifying a date range.  This applies to all creatives, not just exclusive codes.




How a publisher can tell if a dynamic advertiser uses Exclusive Codes

1. For dynamic advertisers, display the advertiser’s Program Details window.

2. Click the Attribution Features tab. If the advertiser is uses Exclusive Codes, it will say so on this tab.




**Publishers will not be able to tell if advertisers on other tracking types use exclusive codes at the program level. They will only be able to see exclusive codes when the advertiser assigns one to them.